Well, this is not a pressing issue in any case, but a curious look at the changing visual landscape of Kerala, discovered over a year of mundane travel across some districts. As our favourite stars Mammootty and Mohanlal migrated to brand ambassadorships of Kalyan and Malabar groups, more girls have started climbing the hoardings of local jewelery shops, not to speak of pan Kerala – Middle east jewelers!
Other local services such as tailoring, hair cutting and fancy shops resorting to cheaper versions of flex boards as opposed to hand painted hoardings. Both ways, Mollywood and its support for local businesses are in a phase of transformation in its visual form and delivery!
Super (Mega) star Mammotty is definitely existing on the walls and shutters of Kerala, perhaps the numbers and variety are a little lean compared to the diverse roles he has handled!